Liquor Barn Holiday Catalog Design

Client: Liquor Barn

For the Liquor Barn Holiday Catalog, the goal was to showcase a curated selection of high-end wines, bourbons, and holiday gift baskets. The catalog was designed to be mailed to subscribers and used in-store, offering an exclusive look into premium products that would appeal to customers seeking unique holiday gifts.

Key Responsibilities:

• Photography Direction & Layout: Worked closely with photographers to capture elegant, high-quality images of featured products, including rare bourbons like Pappy Van Winkle, to create an upscale and festive look.
• Design & Branding: Designed the catalog to stay true to Liquor Barn’s brand while incorporating an elevated, holiday-inspired aesthetic. The layout emphasized luxurious products and their descriptions, helping customers make informed gift choices.
• Content Organization: Curated and organized product selections into clear, visually appealing categories, with special emphasis on exclusive and hard-to-find items.
• Print Application: The catalog was used both in-store and as a mailed piece to subscribers, ensuring it reached a broad audience and served as a key promotional tool during the holiday season.

Outcome:

• Increased Holiday Sales: The catalog successfully promoted Liquor Barn’s exclusive holiday baskets and high-end liquor selections, which were not available in-store, driving sales and increasing customer interest.
• Highlighting Premium Products: The catalog helped showcase rare bourbons and luxury wines, giving customers an exclusive preview of these sought-after items, which led to increased awareness and anticipation.
• Customer Engagement: The elegant, holiday-inspired design and carefully curated content resonated with customers, enhancing their shopping experience and boosting engagement during the holiday season.