Marketing Campaign for Highland Cleaners

Client: Highland Cleaners

Highland Cleaners wanted to rebrand and attract a high-end clientele while showcasing their modern yet traditional approach to garment care. The campaign focused on using high-end photography and clever messaging to promote the brand across multiple channels, including billboards, magazine ads, and direct mail.

Key Responsibilities:

• Creative Direction & Strategy: Developed a modern, sophisticated visual style that aligned with the brand’s values of using both advanced techniques and hand-crafted care.
• Photography & Visual Assets: Commissioned high-end photography to showcase the quality of services, ensuring the visuals appealed to upscale consumers.
• Messaging & Copywriting: Crafted messaging that emphasized Highland Cleaners’ commitment to high-quality service and sustainable, “green” practices while highlighting their blend of modern technology and old-fashioned care.
• Multi-Channel Execution: Designed and executed print materials (billboards, magazine ads, direct mail) to reach the target demographic and increase foot traffic to Highland Cleaners’ locations.

Outcome:
The campaign successfully elevated the brand’s image, attracting a more affluent customer base to Highland Cleaners. The use of high-quality imagery and compelling messaging helped reinforce the store’s reputation for premium service and eco-friendly practices, boosting both customer engagement and store visits.