Veterans Day Campaign for Bubba’s 33

Client: Bubba’s 33 (Texas Roadhouse & Jaggers)

For Bubba’s 33, I developed a comprehensive Veterans Day campaign that highlighted the special Vets Day menu and meal vouchers available for all veterans dining in. The campaign’s focus was to honor veterans while promoting the limited-time offers in both digital and in-store formats.

Key Responsibilities:

• Campaign Design & Concept: Developed a cohesive visual identity that balanced a patriotic theme with Bubba’s 33’s vibrant style.
• Digital Advertising: Created eye-catching digital ads and social media content to promote the menu and meal vouchers.
• In-Store Materials: Designed posters, flyers, and table tents to highlight the offers and engage customers on-site.
• Digital Illustrations: Produced custom illustrations used across digital and print materials, enhancing the campaign’s visual appeal.

Outcome:
The campaign successfully engaged veterans and their families, increasing foot traffic to Bubba’s 33 on Veterans Day. The digital ads and social media content drove awareness of the special menu and meal voucher offer, while in-store materials reinforced the promotion. The use of digital illustrations gave the campaign a distinctive, memorable look that resonated with the restaurant’s audience. Positive customer feedback highlighted the campaign’s effective messaging and visual appeal, further solidifying Bubba’s 33’s reputation as a community-oriented brand.