Recruitment Marketing Campaign
for ARH Hospitals

Client: Appalachian Regional Healthcare, Inc.

To help ARH Hospitals attract top-tier physicians, I developed and executed a multi-channel recruitment marketing campaign. The campaign included table tents, brochures, billboards, newspaper ads, and digital placements, all designed to highlight ARH’s supportive work environment, career growth opportunities, and community impact.

The strategy focused on creating targeted messaging that resonated with physicians’ priorities, such as work-life balance and professional development. The materials were designed to be visually appealing, with a cohesive brand identity across all platforms.

Key Responsibilities:

• Developed Multi-Channel Campaign: Created a recruitment strategy targeting physicians, using print (brochures, billboards, table tents) and digital (social media, job boards) media.
• Creative Direction & Design: Led the design of campaign materials, ensuring visual appeal and brand consistency.
• Targeted Messaging: Focused on physicians’ priorities like work-life balance and career growth to engage top-tier candidates.
• Collaboration & Execution: Worked closely with HR and marketing teams to align messaging, manage production, and meet deadlines.

Outcome:

• Increased physician applications by 900+.
• $182k in referral bonuses paid out to employees.
• Strengthened ARH’s brand as a top employer in healthcare, with increased engagement from potential candidates.

This campaign effectively combined traditional and digital media to drive recruitment growth, showcasing ARH Hospitals as an employer of choice in a competitive market.