Bubba’s 33 Father’s Day Campaign

Bubba’s 33 Father’s Day Campaign

Bubba’s 33 (Texas Roadhouse & Jaggers)

For Bubba’s 33, I developed a cohesive Father’s Day campaign that spanned digital ads, social media, in-store marketing, and more. The campaign’s core message, “Dad Deserves the Best,” was designed to highlight Bubba’s 33’s signature offerings, such as burgers, steaks, and beer, creating a memorable experience for customers celebrating Father’s Day.

Key Responsibilities:

  • Brand Strategy & Design: Established the overall look and feel of the campaign, ensuring all materials reflected Bubba’s 33’s brand while also resonating with the Father’s Day theme.
  • Creative Assets: Designed and produced various assets including digital ads, social media content, in-store signage, and print materials. This involved Photoshop work and digital animation to capture the festive mood.
  • Tight Deadlines: Managed the entire project under a tight deadline, coordinating multiple pieces of media while ensuring all deliverables adhered to brand standards.

Outcome:
The campaign effectively communicated the “Dad Deserves the Best” message through vibrant, engaging visuals. It helped drive traffic to Bubba’s 33, while reinforcing the restaurant’s positioning as a go-to spot for Father’s Day celebrations. The campaign’s success was reflected in positive customer feedback and strong engagement on social media platforms.